ASHLEY FOR THE ARTS
Ashley Furniture presents Ashley for the Arts, a three-day outdoor music festival with world class entertainment, multiple stages and art; all contributing to Wisconsin’s largest charities.
With artists including Old Dominion, Toby Keith, Journey, Train, One Republic, Jake Owen, Brooks & Dunn, Foreigner, Brantley Gilbert, Phillip Phillips, Bret Michaels, Barenaked Ladies, Trace Adkins, Little Big Town, 3 Doors Down and many more, Beckon was tasked with consulting, stage management, and production for all entertainment featured at Ashley for the Arts.
DEVELOPMENT
Beckon consulted and provided direction for all areas related to featured artists and production (audio, lighting, video, staging, crew, etc), in addition to VIP lounge management, artist advance, hospitality and stage management.
EXECUTION
With over 20,000 in attendance in 2023, Beckon executed upon all production elements and artist relations for the three-day event showcasing a variety of genres including country, classic rock and alternative musical acts.
SUCCESS
Beckon assisted with one of Wisconsin’s largest charity events, raising nearly $750,000, in 2023, for over 65 non-profit organizations and has been retained at the producer for Ashley of the Arts main stage events. Beckon will once again be producing Ashley for the Arts in 2024.