WENDY’S/COCA-COLA FREESTYLE TOUR
The Wendy’s / Coca-Cola Freestyle College Tailgate Tour traveled to multiple Universities throughout the college football season to host block parties and concerts surrounding the Game Days.
In association with Wendy’s and Coca-Cola, Beckon was tasked with securing talent and production needs to provide a turn-key solution.
DEVELOPMENT
From talent acquisition and advance to outdoor production and production services, Beckon managed all the development and logistics for the outdoor concert series.
EXECUTION
Beckon’s execution allowed thousands of spectators, in multiple cities, the opportunity to see their favorite music acts, webbed together with the love of football.
SUCCESS
Beckon’s involvement in the Wendy’s/Cola-Cola Freestyle College Tailgate Tour elevated the level of production and artists surrounding college football, while providing for a tremendous ROI for the sponsors.