BUD LIGHT CONCERT SERIES AT SUPER BOWL
The Bud Light Concert Series @ Super Bowl 50–58 featured some of the top artists in the world including Imagine Dragons, Sting, Rob Thomas, Goo Goo Dolls, Zac Brown Band, Gavin DeGraw, One Republic, Wyclef and more.
Beckon teamed up with Bud Light’s branding and activation team to produce and direct these events, which proved to be some of the hottest tickets surrounding the big game.
DEVELOPMENT
Beckon provided a turn-key solution for Bud Light, from initial site visits, budget development, production, event advance, security management and the like.
EXECUTION
The VIP events were attended by senior executives of parallel industries, countless celebrities, NFL Team Owners & Players, among other guests.
SUCCESS
Beckon continues to work with the Bud Light team as the Executive Producer and managers of their event operations.